It’s great to see lovely pictures of your books, but it’s really fun to see readers holding your book, and loving your book, and sharing their feelings. Seeing Instagram reels and TikTok videos, you get to see the readers a little more. I’ve missed doing events, and I’ve missed seeing readers. There’s so much pressure on a book before it comes out, you feel like it’s make-it-or-break it, and now with BookTok, all these backlist titles are getting love-it makes it feel like books never die. It’s almost like 2017, when everything was fresh and exciting. It’s exciting to launch a new book series and to also have people who are just discovering Caraval. One, it’s been almost two and a half years since I’ve had a book come out, which in publishing is a long time, and two, it feels really special to me whenever people connect with those books, because they came from such a personal place. And then when I learned about BookTok, I was amazed and so thankful, for a couple reasons. When I started seeing renewed interest in the Caraval series, I didn’t know what was going on at first. What has that experience been like for you? Though it was originally published in 2017, Caraval has recently been getting lots of love on BookTok.
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